Jun. 14th, 2006 10:31 pm:
Yes, Everyone Clicks To Skip The Flash Intro On Your Annoying Website

The common use of "flash intros" to corporate websites has never made much sense. Generally, they're a pain, and even for the few folks who want to watch them, after seeing it once, why should they ever want to go back again? Yet, for some reason, web designers love them, and somehow keep convincing corporations to use them. However, a usability expert studying these things now says that "the skip intro button is the most used button on the Internet." While you can quibble over the hyperbole, it does make sense to question why so many firms keep using these types of entryways, when it clearly keeps people from the content they actually want -- such as how to buy your product.

 

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